Segmenting users allows you to create personalized buyer profiles. These are the people who can give you insights on the pain points that they faced while using your product. You need to target users who left you because of the friction.
On which day of the trial did they interact with the core feature?.What are the features that they interacted with?.Did your users complete the onboarding experience?.To get the best from your analytics platform, you need to identify a certain pattern. Start identifying patterns using analyticsĪnalytics is a life saver when it comes to getting insights on your user’s aha moment. This will nudge users towards the aha inducing behaviours. Now, as a product manager, you need to identify the set of actions that correlate to this discovery. When this is done, and they realize the true benefit of your app, things click and that’s their aha moment. When a user starts evaluating your product, the first thing that they seek are ways by which your product can address the shortcomings that they face. Because, this way, you can never go wrong.
If as a product marketer, you understand what could be the Aha moment for your users, you have cracked a great sales strategy.
In this example, the user might experience multiple Aha moments. Inorder to benefit from this, as an organization you need to help your users find this moment by eliminating all the possible distractions that get in their way. The Aha is a remembering of what you already knew, articulated in a way to resonate with your own truth”. Oprah Winfrey says, “you can’t have an Aha! moment unless you already knew it. This is an emotional moment for the user and most of the time, this has a huge impact on the buyer decision making process.
This is the exact moment when your users understand the value of your product and how it benefits them. If you have chances, you are still using the product.
Have you ever tried out a product and thought “ wow”?